We are always looking to drive launch awareness, recruit new customers, and support our D2C site through our CRM capabilities, and the campaign has definitely been a great success for Benefit. With the dashboard and analytics we have access to, as well as the reports and segmentations we can create, Bloomreach has helped us see the products that are performing best so we can optimize accordingly. Because of that, we’ve seen all of our blush sales skyrocketing versus what we saw a few months prior.