Stand Out Online With Digital Experiences So Personalized, They Feel like Magic

As the manufacturer of your product, you are expected to be the expert in your products and how they are used. In B2B, many of your products are often engineered for very specific uses done by very specialised users in very distinct industries. Conventional Manual merchandising efforts usually fail since they can’t “keep up” with all the possible combinations.

With Bloomreach Discovery, there’s another way. Our self-learning technologies understand each product in your selection and track how your customers search for and interact with them - providing search results, recommendations, and merchandising efforts that deliver bottom-line results and also sky-high customer satisfaction.

To wrangle your full product offering, speak as an expert across diverse audience segments, and create cohesive channels to communicate with end-users about complicated products, you must streamline the buyer’s journey and make it easier for your prospective buyer to find or learn about a single item, replacement parts, required accessories, or larger engineered systems that the item Is a part of - all in an online setting.

Whether it’s through your own branded website or that of your distributors, the end goal is always the same: entice the customer to act before the wake their search to your competitor. By using a combination of Bloomreach Content and Discovery, your business team can create cohesive, relevant, and highly personalized buying experiences that generate more revenue in the short and long term.