Check Personalized Experiences Off Your List With Bloomreach

There’s no question about it: shoppers in the grocery industry are historically more loyal to their brand of choice, but your business shouldn’t take that for granted. Leverage your customers’ preferences and take your engagement strategy up a notch with specialty emails featuring custom recipes, well-informed store promotions, and more. With Bloomreach Engagement, all your customer data holds endless potential to create valuable and intentional automated marketing campaigns.

Our solution will optimize and personalize all touchpoints across the purchase journey, highlighting your attentiveness and helping you stand out from the competition. Create 1:1 personalized digital experiences at scale with rich data insights and increase all the important key metrics in your industry, from conversions and average order size (AOS) to customer lifetime value (CLV)..

Grocery brands must build informed experiences that inspire their shoppers to take action, and you can do just that by expanding your typical content management toolset with Bloomreach Content. Capture the attention of your targeted audience, and more importantly, be relevant to their needs with personalized landing pages that will highlight food ingredients, household products, and other necessities based on a customer’s purchasing patterns.

Whether you want to create blog posts full of nutritional suggestions, enrich product listing pages with thoughtful food descriptions, or use content in other ways to improve the grocery shopping experience, Bloomreach Content is your go-to solution. With it, you can keep the digital experience consistent from the moment you begin a campaign through checkout.