Make Your “Test Everything” Goal a Reality

Go from theory to results fast without relying on other teams. Our powerful set of testing tools are customizable and flexible, with no-code solutions built for marketers.

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Powerful Experimentation for the Data-Driven Creator

Turn any hypothesis into a proof of concept with hassle-free, intuitive tools.

Test and Improve Results on Multiple Channels

A/B testing, automatic winner distribution, and contextual personalization will help quickly improve performance for peak results.

No More Flickering While Testing Content Variants

Unlike most optimization tools that cannot avoid flickering, Bloomreach's patented flicker‑free technology ensures your customers only see the content you want them to see.

Out-of-the-Box Analytics and Customer Insights

Collect and quickly access first-party data with fully customizable dashboards, metrics, segmentations, and trends.

Reliable Testing with Real-Time First-Party Data

Bloomreach is powered by first-party data for reliable optimization without the need of third-party cookies. Analyze anonymous visitors using server-side cookies that are resilient against browser limitations to get a full picture of your customers from their very first interaction.

Test, Test, Test on Any Channel or Customer Touchpoint

Email, SMS, in-app, ads, or even offline channels — with our platform, you can incorporate testing on any channel within your customer journey simply by dropping a node into your omnichannel journey orchestration.

Increase Conversions With Smart A/B Testing

Test multiple variants simultaneously and optimize your experiments in real time. Test emails, SMS, web experiments, weblayers, or even whole customer journeys. Test against control groups, adjust winner distribution, or automatically deliver the winning variant to your audience. You can even evaluate uplifts in key metrics like revenue, AOV, and conversion directly within our platform.

Run Advanced Web Optimization With Server-Side Testing

Optimize the customer experience on applications with deep stack integrations and dynamic real-time elements with managed endpoints. Optimize pages that involve sensitive PII data while maintaining fast load times, superior page performance, and better security and data privacy.

Supplement Your Testing with AI-Powered Contextual Personalization

Use Loomi, our AI-powered contextual personalization, to optimize experiences where deeper personalization is involved. While A/B testing serves every customer the overall best variant of a tested campaign based on average performance, contextual personalization serves what is best for each customer based on the contexts in which they are found.

Case Studies

bimago Uses AI-based A/B Testing Alternative to Increase On-Site Conversion Rate 44%

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The Thinking Traveller Uses Bloomreach Web Optimization Tools to Increase Booking Enquiries +33%

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How Connox Uses Bloomreach Engagement to Make a Big Impact on Its Team

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Whisker Optimizes Customer Journeys With Bloomreach’s Multivariate Testing and Experiments

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Experiments and A/B Testing FAQs

Common questions about Bloomreach's Experiments and A/B Testing product with Bloomreach Engagement.

While custom coding options are available for the more technical users to get creative, it’s not a prerequisite. Our visual editors and pre-built templates make deployment a breeze.

There are multiple channels to optimize as our A/B testing suite is part of Bloomreach’s omnichannel orchestration, which allows you to distribute content between all your major channels such as Email, SMS, in-app, digital ads and more.

While A/B testing serves every customer the overall best variant of a tested campaign based on average performance, contextual personalization serves what is best for each customer based on the contexts in which they are found. Essentially, it solves the multi-armed bandit problem.

Ready To See Bloomreach in Action?

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