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Understand Your Customers To Drive Repeat Bookings
By truly understanding your travelers’ needs and anticipating their behavior, you can maximize your revenue and keep them coming back. All aboard!
Recognize Frequent Travelers
Know who your most loyal customers are with the help of deep analytics and customer data platform capabilities — powered by our customer data engine. With this data in hand, you can increase profitable bookings by targeting the right audience with RFM analysis and also reduce CAC and CPC by optimizing your ads with high-intent lookalike travelers.
Keep Customers Coming Back
Customer loyalty is crucial for success in the travel industry. Improve customer lifetime value with omnichannel marketing strategies like loyalty programs and rewards, and seamlessly combine transactional and marketing communications.
Drive Customer Loyalty
Make loyalty a priority in 2023, and harness the secret weapon smart travel and tourism companies use to execute on their customer retention goals.
Create Personalized Experiences in Real Time
Deliver real-time updates to your travelers on bookings, flight changes, discounts, and more. Send personalized newsletters, price drop notifications, and relevant upsell or cross-sell opportunities and promotions to boost conversion rates, average order value, and engagement.
Do Even More With Advanced Personalization
Use our advanced AI to implement contextual personalization, a smarter alternative to basic A/B testing that can increase on-site conversions. You can easily start providing AI-based personalization with five out-of-the-box prediction models, or you can customize the recommendations and predictions according to your business needs.
Learn How Travel Companies Across The World Use Bloomreach
Kiwi.com used Bloomreach Engagement to significantly increase bookings made via push notifications after re-prioritizing the quality of its data.
The use of web optimization tools and experiements helped The Thinking Traveller better understand how customers were navigating its website and better inform development strategies based on tested and proven strategies.
VR increased email open rates 20% and increased revenue per customer who receives email communications 30% with Bloomreach Engagement. Sending personalized email campaigns has allowed the company to deliver a more relevant message to specific segments of customers that inspires them to action with the brand.
You’ll be in great company
How Personalization Impacts the Travel Industry
Lift in total demand for air travel in January 2022 compared to January 2021
January 2022 domestic air travel was up 41.5% compared to the year-ago
Global travel tech companies, villa rental businesses, and the like will have to face the significant challenge of re-engaging a cold customer base and providing experiences that help retain customers.
Explore our Travel Resources
Learn about Industry Trends
Ready to discover how Bloomreach can help your business with your challenges?
There’s a reason we’re trusted by 850+ customers worldwide. Find out today how Bloomreach can help you achieve your desired business outcomes too. Leave us a contact and an advisor will reach out to understand your requirements and schedule a time that suits you!
