Bloomreach Website Cookie Policy

Last updated: May 10, 2024

This Bloomreach Website Cookie Policy (“Cookie Policy”) explains how Bloomreach, Inc. and its group companies (collectively “Bloomreach”, "we", "us", and "our") use cookies and similar technologies when you visit our websites at www.bloomreach.com ("Website"), as well as your rights to control our use of such cookies and other technologies. To set your cookie preferences, click the “Cookie Settings” link at the bottom of the webpage.

What are cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their website function properly, make it more secure, provide better user experience, and understand how the website performs.

Cookies set by the website owner (in this case, Bloomreach) are called "first party cookies". First-party cookies are mostly necessary for the website to function the right way. Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (for example advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits our Website and when it visits certain other websites.

Why do we use cookies?

The specific types of first and third party cookies on our website fall into four categories: 1. Essential, 2. Functional, 3. Analytical, and 4. Marketing.

Essential Cookies. These cookies are required for the basic site functionality and cannot be switched off in our systems. The website cannot function properly without these cookies. They remember the choices you make to ensure the website runs smoothly. Finally, they also assist in our own security and conforming regulations.

Functional Cookies. Functional cookies help us to personalize your browsing experience. Unlike necessary cookies, these cookies support additional functionalities that enhance the website to you, for example by customizing text size, fonts, or content so you do not have to go through the same offer multiple times.

Analytical Cookies. These cookies allow us to analyze our site’s usage and improve the site’s functionality. We may use this data to also cater your experience to you.

Marketing Cookies. These cookies allow us to partner with companies to serve ads relevant to your interests.

For details about the cookies which may be used on the Website, please see the Cookie List below.

What about other tracking technologies?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons or pixels (sometimes called "tracking pixels" or "clear gifs"). These tiny graphics files contain a unique identifier that enables us to recognize when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies rely on cookies to function properly, so declining cookies will impair their functioning.

How can I manage cookies?

Cookie Settings. You may manage your consent to cookies at any time by clicking the “Cookie Settings” link at the bottom of the webpage. This will let you revisit our cookie banner and change your preferences or withdraw your consent right away. If you opt-out of certain cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.

Browser Settings. In addition, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete cookies. If you block or delete certain cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. Please visit your browser’s official support documents on how to manage and delete cookies.

How often will you update this Cookie Notice?

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Notice indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at privacy@bloomreach.com.