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Isadore Optimizes Email and On-Site Customer Journeys With Bloomreach Engagement
Isadore is an apparel company that creates quality and stylish cycling clothing in correlation with its ethical principles and in the most sustainable way possible. With its timeless designs for men, women, and children, Isadore believes that every piece of clothing should resolve cyclists’ daily problems.
The Challenge
As Isadore grew and expanded its ecommerce goals, it was looking for a smarter SaaS tool to consolidate its customer data and use it more efficiently to optimize its marketing efforts.
The company wanted to connect with customers on multiple channels without adding multiple vendors to its tech stack, seeking an all-in-one solution that could collect and organize customer data, segment audiences, and build meaningful customer experiences in real time.
We have experienced a remarkable transformation in our email marketing strategy. Bloomreach Engagement didn't just help us in sending emails — it empowered us to create meaningful, captivating interactions that truly resonated with our audience. As we focused on sending fewer (but better targeted and more personalized) emails, our metrics improved.
Marek Šulik
The Solution
Bloomreach Engagement proved to be the perfect solution for Isadore. With the comprehensive capabilities to analyze customer data and personalize each customer’s journey with the power of Loomi, our AI for ecommerce, our platform offered everything Isadore needed to craft engaging experiences for both new and existing customers.
Bloomreach’s built-in customer data engine worked to translate every known and anonymous customer interaction into a user profile for Isadore, facilitating detailed customer insights and audience segments that could be put into action with personalized, targeted campaigns. With the guidance and assistance of Bloomreach consultants, Isadore applied these real-time insights across multiple channels and saw incredible success in their email marketing efforts and on-site experience.
The Results
Using Bloomreach Engagement, Isadore improved its email marketing, enhanced its on-site experience, and reduced its ecommerce returns in an impactful way.
By focusing on personalizing the content, cadence, and timing of every email for every customer, Isadore generated an additional 50% of revenue using Bloomreach Engagement in the second half of 2022 compared to its previous email service provider in the second half of 2021. It also increased its email conversion rate 45% in that same timeframe.
By employing strategic weblayers, the company was able to improve the on-site experience for both first-time and returning shoppers. Isadore used weblayers to introduce product recommendations on key site pages, featuring content blocks that served best-sellers, top-viewed products, and personalized recommendations based on a visitor’s browsing history.
The A/B tests of these recommended product blocks yielded a 140% higher conversion rate within 90 days, meaning website visitors were almost 3x most likely to purchase if their online shopping experience included recommended products. Plus, first-time site visitors who were served these content blocks were twice as likely to convert within 90 days and more than 3x more likely to convert within 24 hours.
Weblayers also helped Isadore craft better shopping experiences that cut down on returned items. Any customer who put two items in their shopping cart of different sizes triggered a weblayer offering them an option to get sizing help, providing an extra step of customer service to ensure they picked the right product. Since this weblayer was created and turned on, over 69% of customers removed a product from their cart after being prompted by the weblayer, and Isadore saw a 29% decrease in potential returns.
These results were achieved thanks in part to Isadore’s hard work inside Bloomreach Engagement and the enablement provided by the Bloomreach Academy and Bloomreach Client Services. Bloomreach Academy helps professionals from Isadore and other Bloomreach customers learn the skills they need to succeed with their usage of the platform.
“I became very skilled within Engagement in a very short period of time thanks to the Academy,” Marek Sulik said. “The Bloomreach consultants have also been able to consistently deliver the results that we wanted from them.”
